Maximize Monday: Optimize Your Website for the Holidays

Can you believe November is already here? Means it's time to prepare your website for all of the joyful things happening for the next 2 months! Below is a guide with tips and tricks to help you make your website ready for the holiday season ahead:

Give your website a festive, holiday feel

It all starts with the homepage. Giving it a more joyful feel tends to increase the emotional shopping experience and boost sale conversions. If you’re looking for inspiration this article might help you: https://sherocommerce.com/5-ways-give-ecommerce-website-holiday-makeover/

Develop landing pages for specific products and promotions

Creating landing pages for your promotions can prove very effective and help you further bump your sales and conversion rates. One of the best marketing tools you can create during holiday season is a gift guide. This directs your audience straight to the products you're selling and cuts back on any interference. The less time it takes a buyer to get to the goods the better it is for you!

Add a merch section

Link from your website to your TeePublic store. If you also want to provide with a visual component, you can create a separate landing page that features all designs from your store. Here’s how BGNRadio does it:

Blog content

As things get busy writing content will be the last thing on your mind. Write your blog posts ahead of time for the holiday season. Start by creating an editorial calendar, building holiday related content and optimize it.

Add promotional graphics

Promotional banners can help you visually. Ask your dedicated account manager for some banners!

Post information about your holiday shipping

Fans are usually nervous when it comes to getting their gifts in time so make sure to provide them with TeePublic’s holiday shipping schedule. Contact your account manager for this!

Make sure you have the bandwidth for traffic spikes

Websites get huge amount of traffic during holidays so be sure you have the bandwidth to handle the extra traffic. If the site is slow or crashed you will lose customers. Check with your host and see if your package is scalable.

Good luck and as always never hesitate to reach out to your account manager if you have questions!