PlaceIt.net Guest Post: Using Mockups to Maximize Sales
Hey TeePublic! It’s Ana from Placeit taking over to tell you a bit about how you can boost your sales with visuals. Creating rad designs and uploading them to your shop is not the end of the process. If you are really looking to make a profit from them and eventually, grow a steady income, you need to do some serious promotion. But that’s no reason to worry, I’ll show you how you can use t-shirt mockups (and other cool assets) to promote your business.
When Selling T-Shirts, Visuals Matter
But first, a quick Q&A.
- Why do I need a photo of someone wearing a tee with my designs? To give your potential buyers some context on just how awesome your designs look in real life.
- Why not just show the design itself? Having a real person wear the t-shirt makes it relatable. Trust me, it’s a psychology thing.
- Which photos are best to display my designs? With or without people,
close ups ? In context? Which models? (age, gender, style…) It depends on who your brand and designs are aimed towards. Think about it. If you are selling tees about motherhood, you may want to promote them with photos of moms or pregnant people wearing them.
What T-Shirt Templates Are Best for Promoting My Designs?
It depends on what clients you are trying to reach on each platform. You won’t use the same image for a Facebook ad as you would for Instagram or your blog, right? There are lots of possibilities brought to you by Placeit (did you know you get a 15% discount for being a member of the TeePublic community?)
T-Shirt Mockups
- What are these? Easy to use mockups to upload your design to.
- Types: Model, Garment only, Group photos (a bunch of t-shirts to upload different designs
to !) - Great for: catalogs, general social media
T-Shirt Facebook Ads
- What are these? Mockups that let you add text and graphics
over the photo. - Types: Model, Garment only, Group.
- Great for: paid ads on Facebook, Instagram
and Twitter.
T-Shirt Video Templates
- What are these? Video templates of real people wearing a t-shirt in which you can showcase your design. Yes, they move. Click here for a tutorial!
- Types: stop motion,
cinemagraph , live action. - Great for: catalogs, general social media,
promo video of your brand or a specific collection, hero video forwebsite , Facebook cover video.
How to Make Visuals to Promote my TeePublic Designs?
Easy, three simple steps:
- Choose a template and a color for the garment.
- Upload your t-shirt design.
- Download your image or video.
As you can see, having powerful visuals to promote your designs and shop is dead simple, no need to hire a designer or go through the hassle of Photoshop or After Effects, and the best news is that by being a TeePublic user, you get a 15% discount on all Placeit products so you can start promoting your t-shirts, hoodies, and more like the pros.
