TeePublic Spotlight: Babs Moreno Hernandez AKA LADYLOVE
Babs Moreno Hernandez, also known as LADYLOVE, has a lot of accomplishments to be proud of. She's not only a talented artist, she also owns her own business, and recently did a collaboration with Crayola - she even had her art featured on a Crayola truck! Go Babs!
We couldn't help but love her glowing personality and inimitable style, so we reached out to Babs to ask her a few questions. Her artwork brightens our day, and we're so excited for you to learn more about her!
(This interview has been lightly edited and condensed for clarity. )
THE BASICS
What inspires your work?
My work is inspired by women, burlesque, vintage toys, candies… the things that I like in a regular day, I’m always trying to communicate an idea in order for people smile or get inspired - that's the main objective!
What's your creative process when creating a new design?
First I start thinking on what I like, any idea that is current in my day; I play music, and I start sketching on blank pages, whatever comes to my mind. Then I'll get set for vectorization.
How would you describe your design aesthetic/style?
A retro pop style with with a cherry on top!
T-SHIRT DESIGN
Where did your artist name come from?
Lady Love is my sticker tag from when I starting doing street art 16 years ago. At that time in Mexico city there weren't so many girls doing this, so I thought in a sarcastic way that I needed a "street woman name.”
What do you like most about being a designer?
I like that people recognize my style and that I have been recognized as a professional several times. I love what I do!
How did you come into t-shirt design?
I had been working for a company that prints shirts, and I realized that's the best way to communicate: wearing a t-shirt design. The best ones are the ones independent designers do!
What are your favorite 2 designs of yours?
"Batusi Girl." She represents all the girl power I needed to be brave and become a freelance illustrator. And the most recent one that I uploaded, "Big Girl" - it's the way I feel today after making several achievements, like collaborating with the brand Crayola!
Is there anyone in the design community that you collaborate with?
Yes, I did a collaboration with Nooworks in San Francisco, CA.
[Editor's note: we want everything on this website!]
FUN STUFF
What movies/shows/books/music/podcasts are you really into right now?
I'm into series like Stranger Things, Riverdale, and Sabrina. Music is an important ingredient of my work, I must set a playlist. Either rockabilly or big band genre for sketching, and on a daily basis I'm a fan of the Smashing Pumpkins, No Doubt, Garbage, Ladytron, and Tegan and Sara (my top 5, basically).
What three things would you bring with you to a deserted island?
Assuming that there is no electric energy on the island, I would take my beloved couple of parrots (they would for sure enjoy a deserted island), my stuff for sketching, and a solar powered radio! Then I'll figure it out if I can make a TV set with the coconuts and palms!
What animal do you relate to the most, and why?
I wish it was a flamingo, but I think I'm more like a macaw: talkative, brave, creative, and colorful!
What's your favorite tee you own?
An original tour t-shirt I bought once in a musicians' market from a guy who was selling shirts from the Smashing Pumpkins 1996 tour - for $3!
Tell us a bit about your side projects!
One of my more recent and important side projects is my shop! It’s named Grosella, my boyfriend and I just opened it in February. Grosella is a spot where you can find vintage cool stuff, from vinyls, retro toys, delicious candies, and all kinds of Lady Love stuff! Merch, pins, mugs, shirts... you name it!
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We're so happy to have LadyLove on TeePublic, and so thankful to her for letting us take a peek into her life! If you're in Mexico City, go check out Grosella and bask in the glorious, vibrant colors and kitschy, cute products.
Be sure to check out her TeePublic shop!
You can find more on LadyLove here:
